ABOUT US

HOWDY, NEIGHBOR.

We’re a family-owned and operated Arkansas business with locations across the state. Splash isn’t your typical car wash. We invest in our people and treat our customers like family. We are clean freaks, shine addicts, chaos wranglers, and people persons.

If you’re looking for a business dedicated to making your day a little brighter, we’re your people.

A FAMILY BUSINESS

In 1983, we began the journey we’re still on today. After forty years, the core of who we are hasn’t wavered: Splash is a local Arkansas business that’s remained family-owned since the start. Throughout the years, Splash has been a leading example of how to cultivate a people-first culture.

OUR HISTORY

1982

Paul and his partner founded Air Check Systems (ACS), building coin-operated, self-serve air machines out of their garage. They began installing them in convenience stores, and the business grew to over 300 machines in Arkansas and surrounding states.

1990

Paul and his company purchased and remodeled two old self-serve car washes in North Little Rock. He oversaw the ongoing operations, including collecting, cleaning, and maintaining both washes.

1995

Paul built the first "Splash" in Clinton, AR for his brother. It consisted of one automatic wash bay and three self-serve wash bays. His company, Arkansas Carwash Systems would go on to provide service to 50 more similar wash facilities in smaller towns across the state.

2002

Recognizing a trend in other areas of the country, Paul's company created a franchise known as Boomerang Carwash and built its first location in Oklahoma City, OK. This company would go on to build more than 20 express washes over the next four years.

2006

After growing up around car washes most of his life, Paul’s son, Matt, finished graduate school and joined the company as CFO. He began to make improvements in financial reporting and metrics for the company.

2009

Paul sold his ownership in Boomerang Car Wash to an investor group and decided to focus on his four Splash locations in Central Arkansas. His daughter, Natalie, joined the company full-time as the Director of HR & Administration.

2014

The company acquired five more locations in Conway, Greenbrier, Clinton, and Morrilton. Two of these locations included car wash tunnels, and all of them including self-serve bays with touchless automatics.

2016

After fine-tuning the flex serve model and touring the best car washes in Europe, Splash began planning to implement these best practices from Europe in a new car wash location in Rogers. After returning, Splash began selling Unlimited Wash Passes and sold one older location in Conway.

2017

Preparing for growth, Splash added Jeff Turk as Director of Projects and Justin Young as Director of Marketing. Another older car wash was sold and an operating oil change was purchased on Landers Rd. in Benton.

2018

After a season of planning and preparation, two new Splash locations were opened. A 14,000 sq ft carwash, interior cleaning, and oil change facility opens in Rogers, followed by another similar 11,000 sq ft facility in Benton.

2019

With more growth on the horizon, Splash added Griffin Kuhn as Director of Operations. Splash focused heavily on building out our marketing efforts and investing in our people and company culture. The Leadership Team traveled to Europe for the International Carwash Show and visits some of the best car washes in the world.

2020

The Splash team was poised for growth and began planning for new locations across the state. Danie Swanepoel rejoined the Splash family as the Director of People & Culture. The Emerging Leader Program was created and more than 20 future Splash Leaders paved the way in the inaugural class. The North Little Rock location was remodeled and updated.

2021

With expansion on the horizon, Garrett Hartman rejoined the Splash family as the Director of New Store Openings, focused on streamlining and executing the opening process. More key members were added to the Home Office Support Staff in the Human Resources, Marketing, Accounting, and IT departments. Our first ground-up build of a stand-alone 10-Minute Oil Change facility was completed, opening in West Little Rock.

2022

To kick off the year, two additional oil change facilities open in Cabot and Maumelle. In March, a wash tunnel with free vacuums opened in Cabot, followed by the acquisition of two Fort Smith car wash facilities in June. Just a few months later, Splash opened the largest car wash in Arkansas, serving the Maumelle community. This facility offers free indoor vacuums, express interior cleaning, an indoor park, and an indoor wash tunnel. To end a busy year of growth, a car wash tunnel with free vacuums was opened in Russellville just before Christmas.